Businesses that have a physical store need to be visible when customers search for them online. Let’s say a customer searches for “restaurants near me”,establishments that appear on the top results are often the first ones to gain attention. This can result in an actual visit from the customer.

How do you achieve this for your business? The answer – local SEO.

Local SEO is the process of making your website more visible on local search results. If your website is optimized with geo-targeted keywords,you may appear on Google’s Snack Pack,which shows your location and contact details to customers.

When starting your local SEO training in Hong Kong,here are a few things you can learn:

1. Set up your Google My Business profile

Google My Business is an online listing that provides your business with added visibility when customers search for you locally. Think of this as a digital business card. It contains information about your business,your contact details,address,and even opening and closing hours. More importantly,it shows reviews from your customers.

2. Target local keywords

It’s important to use keywords that your local audience will be using. For instance,you can affix the city in which you’re located in the keywords you’re using. This helps Google understand that your website is targeting a geographical location that’s relevant to your business.

3. Build local citations

One of the important aspects of local SEO is building links to relevant,authoritative directory sites. This makes your website more visible to customers who happen to browse these local directories. However,make sure you’re only linking to reputable directory sites to avoid affecting your ranking negatively.

With local SEO,you can get the extra boost you need to showcase your website to more customers.

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